OKXParis Activation
WORLD CUP 2026 · ACTIVATION
Norway vs France,
live in Paris.
A one-day mobile content activation across high-footfall Paris locations on Friday 26 June 2026 — built around a branded minivan, an on-ground team, and 1,000 OKX sunscreens.
01 — Overview
Mica for crypto, SPF for skin
The activation is designed in the context of the MiCA regulatory framework, which marks a new phase of transparency, structure and protection for the crypto industry in Europe.
Following a Paris Circuit: One branded 8-seater minivan. Four distributors and a videographer moving with the city's match-day energy.
The operation is conceived primarily as a content-led activation, using OKX-branded sunscreen distribution as a visual and human way to bring the context to life.
The activation will not specifically target a crypto audience; however, the route will aim to include selected Paris locations with audiences that are naturally more receptive to tech, finance and digital culture where relevant.
02 — Scope
Scope of services
The services suggested are dependent on availability at start of the project.
8-Seater Minivan with Driver
- Mercedes V-Class, Vito, Renault Trafic Passenger or equivalent
- Approx. 5.1–5.4 m long, 1.9–2.0 m wide, 1.9–2.0 m high
- Duration: approximately 8 hours on activation day
- Removable magnetic signage: 2 side panels (100×50 cm) + 1 rear panel (60×40 cm)
Videographer
- 1 videographer across all three locations (4–5 hours)
- Deliverables: product close-ups, minivan shots, fan interactions, branded moments
- Final deliverable: 1 edited vertical social reel
For referenceDistribution Team
- 4 distributors managing sunscreen handout and filmed interactions
- 1 on-ground coordinator
- Outfitted in branded OKX × Paris T-shirts
For referenceBranded Sunscreens
- Quantity: 1,000 units
- Format: compact 45 ml tube (8 × 3.2 × 5.5 cm), OKX branded
- Unit price confirmed: €1.70 excl. VAT & excl Shipping
- 5 to 8 working days delivery timeline
Project Coordination
- If needed : Permit review and public space authorization follow-up
- Activation kept light and mobile — no fixed stand, tent, or sound system
- Activity inside official fan-zone perimeters - still pending authorization
03 — Budget
Estimated budget
All figures exclude VAT and agency margin. Subject to supplier availability, confirmed vehicle model, artwork requirements and authorization outcome.
Payment terms
Due by evening of 16 June 2026 at the latest.
Due on the morning of 26 June 2026.
Or day of activation.
04 — Next steps
To secure production and confirm all suppliers, we recommend rapid scope validation and a parallel launch of the authorization review.
Required from OKX
- 01Logo and brand assets in vector format (AI, EPS or SVG)
- 02Sunscreen artwork
- 03Vehicle branding artwork
- 04Confirmation of QR code or legal disclaimer, if applicable
- 05Approval of the final route