OKXParis Activation
WORLD CUP 2026 · ACTIVATION
A one-day mobile content activation across high-footfall Paris locations during the 2026 World Cup — exact date TBD\u00a0
01 — Overview
The activation lands in the context of the MiCA regulatory framework — a new phase of transparency, structure and protection for the crypto industry in Europe.
A coordinated Paris circuit: one branded LED truck, two LED bikes and four LED walkers moving with the city's World Cup energy, distributing 2,000 OKX-branded sunscreens along the route.
The operation is conceived primarily as a content-led activation — using digital LED surfaces and sunscreen handouts as a visual, human way to bring the OKX message to life on the street.
The activation does not specifically target a crypto audience; the route will, however, prioritise Paris locations where audiences are naturally more receptive to tech, finance and digital culture.
02 — Scope
The services suggested are dependent on availability at start of the project.
For reference
For reference
For reference
For reference03 — Budget
All figures exclude VAT. Subject to supplier availability, confirmed vehicle and LED specs, artwork requirements and authorization outcome.
Payment terms
Due upon confirmation of the activation date.
Due on the morning of the activation day (TBD).
04 — Next steps
To secure production and confirm all suppliers, we recommend rapid scope validation and a parallel launch of the authorization review.